Lead Capture Service for Local Business
You are already the leading authority in your field running a thriving local business and your customers know that. But what about the 98% of people who drop by your website and don’t take up your exceptional service? When it comes to local business, it is vitally important you provide the option to stay in touch so you can increase your overall conversion rate with those who do not immediately take up your offer.
Why do I need a lead capture form for my local business?
‘Our customer’s phone us direct and book an appointment straight away. I don’t need to capture leads.’
Unfortunately this is a very common assumption and more often than not leaves considerable money on the table and provides a great opportunity for your competitor’s to take advantage of.
You see, 97-98% of people who visit your site simply do not take action and simply move on to the next local business offering and in this case it will definitely be a local competitor.
The benefit of having a lead capture form on your site is:
- First and foremost to capture potential client details
- To be able to keep the conversation going with those potential clients who don’t purchase your product or service initially
- Front of mind awareness. By keeping in touch once a month you maintain front of mind awareness and become the number 1 solution in their mind
- To engage in inbound marketing, which means potential clients find you and engage in your services, rather than you having to sell them on getting started
- Lock in the fact you are the number 1 company in your niche
Having a database of leads and clients to contact ultimately gives you control and allows you to offer:
- Specials for the month to push those sitting on the fence to get on the phone and secure your service
- Launch new products and services
- Offer coupons
- Provide discounts
- Offer special trials of your products/services
So what exactly do you get with our local business lead capture service?
Initially we have a short strategy session that identifies the most enticing offer and value you can give in exchange for their email address.
Once we have that we go to work and:
- Create the resource guide or enticing giveaway
- Place an attractive lead capture form on your website
- Make sure your lead capture form is above the fold and has a clear call-to-action button available
- Create an automated follow up email campaign to keep in touch, which provides more value to win them across to become a client
The great part about this is once it is setup, it works 24/7 around the clock. It is one of the best staff members you will ever have on your team. Who else is going to pick up the phone and answer questions at midnight when some of your customers are browsing.
Our job is to secure every possible lead for your company, keep the conversation going with them, add value to their lives and win them over as a loyal, long-term customer. Our main goal is to win every possible opportunity away from your competitors and to be the ideal choice in their eyes.
What’s My Investment?
Every business is difference and we prefer to have a chat with you to understand exactly what you require. Some businesses require a simple lead capture form setup and others require something a little more elaborate. We want to make sure we provide the best solution to fit your business objectives and goals.